While I probably haven’t eaten fast food in at least six months, Burger King is my favorite burger chain solely based on its innovative marketing.
They are at it again with their Facebook application Whopper Sacrifice. WhopperSacrifice.com says:
What would you do for a free WHOPPER? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile and we will reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends.
When a Facebook user defriends someone, Whopper Sacrifice notifies the defriended person with a notice that the person likes Whoppers more than them.
This is by far my favorite Facebook Application so far. It fulfils an actual need, food, and makes fun of all of the quasi-friends that everyone has on Facebook. It’s incredibly sticky and extremely viral: one user turns into at least 10 users very quickly.
As of today, over 30250 people have been defriended in favor of the Whopper and it is going up fast. I am surprised that Facebook has allowed this app to continue, as it eats away (pun intended) at its user base. Even if the Facebook team decides that this app violates the terms of service, it is a publicity coup for Burger King and a strategy that other web companies should emulate.
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1 response so far ↓
1 jrd309 // Jan 9, 2009 at 3:53 am
Would you be willing to de-friend 10 people in order to be designated as the heir to a particular digital asset in my VirtuWill?
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