Entrustet Beta and SXSW

Posted on March 14, 2010 12:00 pm | 2 Comments

You may have noticed that I haven’t had many new posts lately.  I’m in Austin, TX at South By Southwest, where we launched Entrustet Beta two days ago.  After about 18 months of work, we are incredibly proud of the site.

With Account Guardian, we’ve created a free way for you to create a secure list of all of your digital assets (any online account or file on your computer) and decide what you’d like done with each asset when you pass away.  You can either decide to delete individual digital assets or decide to pass specific assets to heirs of your choosing.

Jesse gave his presentation People Die, Profiles Don’t at South By Southwest yesterday and we got a great reaction.  The most tweeted about portion was our stat that over 285,000 American Facebook users will pass away this year.  We calculated this number using Facebook’s own stats and US Government data provided by the US Census and the Centers for Disease Control.

We believe that this number shows that companies already face a large problem about what to do with digital assets when their users die.  I’ll have a longer post about where I think the industry is going once I get back to Madison on Wednesday, so stayed tuned!

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  • corky

    Congratulations on the launch. Your being invited to South by Southwest is an indication that you are on to something!

    Its always hard for people to think that they might actually die sometime other than in the far distant future. Getting organized through entrustet helps people to figure out now what they would want done in the future with their pictures, recipes, blogs, emails. It is much easier (both physically and psychologically) to make the plan when setting up a new digital asset, rather than later on when you have a mountain of them to deal with. Putting off such decisions just becomes a pain in the butt…either for yourself because you have so many to remember and think through, or for your personal rep because you checked out sooner than you planned.

  • corky

    Congratulations on the launch. Your being invited to South by Southwest is an indication that you are on to something!

    Its always hard for people to think that they might actually die sometime other than in the far distant future. Getting organized through entrustet helps people to figure out now what they would want done in the future with their pictures, recipes, blogs, emails. It is much easier (both physically and psychologically) to make the plan when setting up a new digital asset, rather than later on when you have a mountain of them to deal with. Putting off such decisions just becomes a pain in the butt…either for yourself because you have so many to remember and think through, or for your personal rep because you checked out sooner than you planned.