Month: November 2012

What I Learned from Jesse Davis

Ralph Waldo Emerson once wrote,”every man I meet is my superior in some way, and in that I learn from him.” It’s one of my favorite quotes. This post is the first in a series that highlight some of the awesome people I’ve had the privilege to learn from.

Jesse Davis taught me the happiness litmus test.

We met in November 2008 during my second senior year at the University of Wisconsin. I was looking for a new business to start after selling ExchangeHut. Two professors and two friends told me I had to talk to him. We met up in the library and he pitched me the initial idea for Entrustet. I was hooked. Over the next month, we worked together, doing market research, deciding if we wanted to start a company together. We had to make sure we liked each other enough to actually commit start a company together. After about a month, we cofounded Entrustet.

Jesse sees the world very simply and we made great business partners. We became good friends and even ended up living together for a year, including six months in Santiago, Chile as part of Startup Chile. All told, we spent the better part of three years together and took his idea from a powerpoint presentation to reality.

From the beginning, I quickly realized Jesse was guided by an important idea. He wrote it on his whiteboard in his bedroom, had it on his computer and talked about it whenever we faced any adversity. After awhile, I began to think of it as the Jesse test. It’s three simple questions to help you decide if you are on the right path:

  • Am I acting easily and without struggle?
  • Do I enjoy what I’m doing?
  • Are results coming on their own accord?

When things were going well for us both personally and professionally, we were working increidbly hard, but we were acting easily. We enjoyed what we were doing. We might work 16 hour days, but it didn’t feel like work. And our results came on their own. Sometimes seemingly out of the blue.

Jesse taught me that when you meet all three criteria, you’re much happier and good things keep happening, almost serendipitously. But if you’re struggling and not enjoying what you are doing, something could be wrong. He taught me to take a step back, to think about why I was struggling, why I wasn’t having success, why it felt like work, and why I was motivated to put in the incredible effort to get a result I wanted.

Now, whenever I am presented by a difficult decision, I use this framework to evaluate my options. I use it in business, in friendships, in relationships, in life. I take a step back, evaluate and then look for the causes of why I’m struggling. I ask myself why I want to accomplish what I’m trying to do. Then I reevaluate whether it’s worth it and whether my strategy is going to get me to the right place and for the right reasons.

Sometimes I find that the struggle is worth it and continue on my previous path, but at least my descision is reaffirmed by careful thought. Other times, I realize that I still want to pursue my goal, but I need to change my strategy. Other times, I realize that it’s just not worth it and its time to move on. Many times when things or people don’t fit these three criteria, I drop them from my life.

I use the framework nearly every day and it helps me think, work and live more clearly. I have it in a post it note on my computers dashboard. It helps me make better decisions. And live a happier, lower stress life. I learned the happiness litmus test from Jesse Davis. And for that I am grateful.

Real Starters: Entrepreneurship Classes at Universidad Católica

I had the privilege to moderate and judge demo day for the entrepreneurship classes at Universidad Catolica today. It all started two years ago in November 2010. My fellow Startup Chile pilot round entrepreneurs Enrique Fernandez, George Cadena, Vijay Kailas, Tiago Matos, Shahar  Nechmads, Jesse Davis, Raj Utamachani and I we were motivated to create the startup class we’d all wished we’d been able to take when we were in university. We got together in the Startup Chile offices and sketched out a 10 week class that would teach students the basics of starting a company: everything from researching an idea to customer development to pitching investors to launching.

We stated with De Emprendedores, Para Emprededores (De-Pe) at Universidad Católica del Norte, a university in Antofagasta. Startup Chile entrepreneurs make the trek each week to the north to teach eager students how to make their ideas into businesses. It was a huge success and the students loved it. We saw some great business ideas and decided we needed to expand.

Enrique Fernandez, along with George Cadena took the lead. They morphed the idea into Real Starters and pitched the idea of an introductory entrepreneurship class to Professor Stephen Zhang at Universidad Católica here in Santiago. The goal of the class is to take students from just an idea and put them through the customer development process to get them ready to have a launchable business by the end of the semester. We give each student a mentor and off they go! Last semester, 13 projects went through the course, which ended in a demo day. It was another massive success.

This semester we had 10 great, motivated teams. At today’s demo day, it was amazing to see how far the teams have come from the first day of class to their final pitches. There were three companies that already have clients and are already making money. There were five more with potentially viable business models. Every single project has the potential to have success if the teams continue to work, respond to customer feedback and refine their ideas.

It’s been an amazing experience to be a part of this class and a privilege to advise some of the teams. All of the teams deserve a huge congratulations. As I told them during the competition, of all the students on their campus, they are part of a select group of students who are actually learning by doing, not just in the classroom.

Last but certainly not least, I want to congratulate the three winning teams. All three have an extremely bright future.

First Prize: Diza Shoes

The Diza team has created a platform to make every girl’s dream come true. They allow anyone to create their perfect shoe by changing the color, heel height, laces and other aspects of their shoes so that they’ll have a unique pair. They’ve already sold 500 pairs and make profit on each pair. They won an all expenses paid trip of their choice to either Stanford Entrepreneurship Week or Babson College where they’ll represent Chile and learn from some of the top minds in entrepreneurship.

First Runners Up: Webdox

The Webdox team digitizes attorneys’ documents and  then provides them with a searchable platform so that attorneys don’t have to manually find paper documents. They already have signed up three law firms in Chile and have more than 100,000 documents under contract to be digitized. They have a massive potential market not just in Chile, but in the rest of Latin America.

Second Runner Up: Biodgas

The Biodgas team invented a way to convert common house hold trash into gas that can be used to power a house. The team already is testing their invention with schools and orphanages. They not only have invented a machine that converts trash into gas, but they’ve dressed their machine up as a robot to help teach kids the value of recycling and science. Their future is incredibly bright!

Congratulations to all of the teams. You all deserve it. And if you are interested in participating as either a student or a mentor, please contact me. We’ll be starting another class next semester!