Nathan Lustig

I was looking at an event one of my friends created for his birthday when one of the Facebook ads on the upper right caught my eye.  Normally, I don’t pay any attention to Facebook ads because they are usually for stupid things like dating sites, Facebook games and all sorts of services that I [...]

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It’s been awhile since I wrote about advertising, so seeing as it’s Black Friday and millions of Americans woke up early (or stayed up all night) to go shopping at ungodly hours, I thought I’d write a little about some of the current campaigns that motivated Americans to shop.  First, the bad.
AT&T has been in [...]

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The Milwaukee Journal-Sentinel recently ran a 5 part series called The Preacher’s Mob: The Rise and Fall of a Milwaukee Crime Boss, detailing Michael Lock’s criminal escapades over a 10 year period.
The series is fantastic.  It provides an in depth view into Lock’s rise, his criminal exploits (including murder, drug dealing mortgage fraud and prostitution) [...]

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In my last post, I talked about the state of Wisconsin and its branding gone wrong.  I wanted to use this post to show an example of a company with excellent branding and customer relations: mozy.com.
Mozy is an online data backup company that stores and protects files on your hard drive.  Here’s how it works. [...]

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Live like you Mean It.  
That is the new slogan for the state of Wisconsin.  Apparently “America’s Dairyland” was not good enough.  The new slogan cost $50,000 of taxpayer money and it wasn’t even original: Bacardi trademarked it and has used it as a slogan to sell rum.  Motivational speakers use it as book titles, marketers [...]

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I recently blogged about the Facebook ads called “Get Your Obama Check.”  Those appear to be gone already, but they have been replaced by new ones with a similar message.  These ads are called “Ball out of control at 23″  ”I make more than my dad” “Make $169 between classes” and a bunch of others. [...]

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