Doing Business in Ecuador: What You Need to Know

Ecuador is a geographically small, Andean country rich in history and home to 16.1 million people, which makes it nearly the same size as Chile by population. The capital city, Quito, is officially recognized as a world heritage site by the United Nations. In recent years, Ecuador has transformed into a much more stable place to do business with one of the best performing economies in Latin America.

With relatively easy access to the US, many companies are coming to Ecuador to take advantage of its excellent trade routes, sometimes friendly trade agreements, and dynamic workforce. The minimum wage raised to $375 USD this year, ranking as one of the highest in South America. Ecuador’s close proximity to bordering countries, Colombia and Peru, make it a prime location for trade and a source for cheaper materials. Continue reading…

Ep 11 Alejandro Freund, Pioneering Ecommerce in Latin America

Alejandro Freund - Ecommerce in Latin America

Many people who do business in the United States don’t realize that there are burgeoning and viable markets in Latin America. After being educated outside the country, my guest, Alejandro Freund saw that his homeland of Ecuador was ripe to become the hub for a leading ecommerce company in Latin America.

This conversation with Alejandro is a look into the start of a Latin American ecommerce company from zero, including how Alejandro and his partner raised capital, what they did to find products to sell through their ecommerce platform, the tech challenges, beating local competition, the governmental regulations, and more. Anyone who’s interested in ecommerce will learn a lot from his ground-up journey.

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