Nathan Lustig

Note: This post is the first in a new series called “Entrepreneur Profiles.”  These posts will focus on an interesting entrepreneur who I’ve gotten to know and hopefully provide a window into their business that you might not otherwise find in a newspaper or magazine. Bryon Shannon is the founder of Wisconsin Relic, an apparel [...]

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It’s been awhile since I wrote about advertising, so seeing as it’s Black Friday and millions of Americans woke up early (or stayed up all night) to go shopping at ungodly hours, I thought I’d write a little about some of the current campaigns that motivated Americans to shop.  First, the bad. AT&T has been [...]

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In my last post, I talked about the state of Wisconsin and its branding gone wrong.  I wanted to use this post to show an example of a company with excellent branding and customer relations: mozy.com. Mozy is an online data backup company that stores and protects files on your hard drive.  Here’s how it [...]

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Live like you Mean It.   That is the new slogan for the state of Wisconsin.  Apparently “America’s Dairyland” was not good enough.  The new slogan cost $50,000 of taxpayer money and it wasn’t even original: Bacardi trademarked it and has used it as a slogan to sell rum.  Motivational speakers use it as book titles, [...]

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