Nathan Lustig

I started the decade as the class of 2000, about to finish up 8th grade.  I was 14 years old and remember going to y2k party at a friends house, wondering if the lights were going to shut off because of y2k.   I thought 24 was really old and couldn’t imagine being that old.  [...]

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It’s been awhile since I wrote about advertising, so seeing as it’s Black Friday and millions of Americans woke up early (or stayed up all night) to go shopping at ungodly hours, I thought I’d write a little about some of the current campaigns that motivated Americans to shop.  First, the bad.
AT&T has been in [...]

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I just came across one of my favorite articles again today.  It’s a Newsweek feature from almost 15 years ago about whether the Internet would actually catch on or not.  The article, The Internet? Bah! Hype alert: Why cyberspace isn’t, and will never be, nirvana, attempts to bring a dose of reality to the “Internet [...]

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I only had time to read two books in October, but they were both interesting and well worth my time.  One was fiction and one was non-fiction.   Check out my reviews from past months here.
SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance – Steven Levitt and Steven Dubner.  SuperFreakonomics [...]

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I’ve never written a post solely telling readers to read someone else’s work, but Paul Graham’s newest essay called “What Startups are Really Like” is so good I’ll break my rule.  Graham is the founder of Y Combinator, a company that funds startups and gives them guidance, money and a community for to help them [...]

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I just got back from a trip to New York.  While I was there, I met with a promising entrepreneur who has a great startup that has been pretty successful so far.  He is in the middle of expanding his business nationwide.  We came upon the topic of competition and how to deal with it. [...]

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