Nathan Lustig

I’ve been writing a lot about entrepreneurship lately, focusing on how it is easier than many people think and how people should view getting involved in a startup as a viable alternative to getting into the job market, especially during college and in this economy.  One of the most common responses to these posts have [...]

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My internet went out the other day for a few hours when I wanted to get some work done (thanks Charter!). I couldn’t access my email, so I figured I’d do some work on my business plan. I quickly remembered that I store most of my documents on Google Docs, meaning that I couldn’t access [...]

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In my last post, I talked about the state of Wisconsin and its branding gone wrong.  I wanted to use this post to show an example of a company with excellent branding and customer relations: mozy.com. Mozy is an online data backup company that stores and protects files on your hard drive.  Here’s how it [...]

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In Outliers, Gladwell talks about how Korean Airlines reduced its crashes from the most in the world to one of the safest airlines in the world.  He argues that pilots from countries where it is difficult to question superiors suffer more frequent crashes than pilots from countries where questioning superiors is the norm. I bet [...]

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The biggest news over the last week has been Israel’s bombing and subsequent invasion of Gaza to try to stop Hamas from firing rockets into Israel. Israel’s response has led to outcry from countries sympathetic to the Palestinians’ plight and local protests in the Arab world, London and Florida, among other places. Now, these same [...]

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Alex Wissner-Gross, a physicist and owner of CO2stats.com, claims that every two Google searches uses as much energy as boiling a kettle of water.   I have no idea if this is correct, but it seems very high to me. Experts have also claimed that the Internet industry produces about as much carbon emissions as the [...]

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