The future of work is a hot topic these days. Technology is developing quickly, disrupting how, where, and when people work. Many worry about the loss of jobs as a result of AI and robotics, while others celebrate the potential for increased flexibility and collaboration across time zones and cultures.
These changes in the workplace are taking several forms. One is the shift towards the gig economy, where workers act as free agents in contracted positions, often working multiple jobs simultaneously. Freelancers now make up 36% of the working US population, and were the fastest-growing group in the EU labor market between 2000 and 2014. In Latin America, technology is the key to increasing Latin America’s employment and productivity rates, and startups are at the heart of this change in the region’s workplace.
Below are a few areas of disruptive change in the Latin American workplace, and the entrepreneurs at the forefront of that change.
As a startup, raising money outside of your region can be intimidating. You may think there’s too much competition in a new, foreign market or that it’s too difficult to compete from abroad. However, getting investment in Latin America can be just as challenging, if not more difficult, than raising funds in another country such as the US.
Before pitching to an investor, you’ll need to do a significant amount of research. You must prepare yourself by answering questions that address everything from “Why are you solving this problem?” to “Is your company a fit for the VC fund?”
Here are ten questions startups should prepare to answer before meeting a VC.
Legal cannabis cultivation can bolster Latin America’s economic development. Imagine how that would have sounded even five years ago. With the rise of medical and legal recreational cannabis use worldwide, Latin America and the Caribbean have become targets for international investors looking to develop plantations for export and manufacturing.
For a significant portion of the 80s-2000s, illegal drug trade caused instability, violence, and uncertainty in several countries, including Colombia, Peru, Bolivia, and Mexico. Even though much has changed in places like Colombia, shows like Narcos exacerbate stereotypes about drug violence in the region, souring Latin America’s reputation in the eyes of investors worldwide.
Since 2013, however, the attitude toward drugs across the region has evolved. Uruguay led a movement that resulted in widespread decriminalization of cannabis, and in some places, the legalization of the drug for medical or recreational use. Colombia, arguably one of the countries that has suffered the most at the hands of drug-related violence, began to regulate legalized cannabis for export in 2017, becoming one of the region’s leaders in legal production.
Over the past few years, I’ve interviewed nearly 100 entrepreneurs on my podcast Crossing Borders about their experiences doing business in and across Latin America.
I always ask them to offer their advice to aspiring entrepreneurs, and one topic that comes up often is how they create a team that drives their companies to succeed. It takes time and effort to find the right people who fit your company culture and can meet a startup’s needs.
So I decided to round up the best advice on finding, building, and maintaining a successful startup team from these entrepreneurs. Check out their advice below.
1. Hire people who fit your company culture
Komal Dadlani, the founder of Chilean science education startup Lab4U, says that when they were starting out they made the mistake of hiring “senior executives” that were not ready to sell a scrappy startup product. As a result, she found herself handling most of the sales, and paying a high price for experienced workers who weren’t meeting the company’s needs and weren’t a great fit for the company culture.
Instead, she advises not to be dazzled by years of experience. In an early-stage startup with a small team, every person needs to pull their weight. It’s important to look for people who are a good cultural fit, and who are willing to do any task – big or small – to get the job done.