Florence Frech, Leal: Bringing Data-Driven Customer Engagement to Latin America, Ep 114

You can now find the full show notes of the Crossing Borders podcast on LatamList.com’s new podcast section. I’ll still post the audio of the podcast on my blog and I’m planning to start writing more again on my blog, like I used to.

Subscribe to the LatamList Weekly newsletter to get updated on the week’s top tech news and stories from the region.

Thanks for listening to Crossing Borders all these years! If you have any feedback or questions, please feel free to reach out here, or contact me on social media.

Outline of this episode:

  • [1:37] – About Leal
  • [3:11] – Customer engagement in LatAm
  • [6:33] – Growing up in El Salvador
  • [9:05] – Becoming an entrepreneur
  • [13:12] – Leaving a stable job
  • [15:04] – Florence’s inflection point
  • [17:52] – Understanding the problem first
  • [20:04] – The initial product
  • [22:25] – Leal’s use cases
  • [25:17] – Raising money 
  • [26:37] – Advice to other entrepreneurs
  • [29:31] – Books, blogs, & podcast recommendations
  • [32:00] – Advice to Florence’s younger self
  • [33:23] – What’s next for Leal?

Show notes on Latamlist.com.

No Call Wednesday

Ever since the pandemic, I’ve been “always on.” I can take calls, video conferences, texts at all times. People are available, without many constraints on time. Remote work detractors think that people will watch Netflix all day. But we should really be worried about people working too much, not too little.

I’ve instituted No Call Wednesday so that I can actually get things done. Some of the Magma team has started do it too. It’s been a long battle of experiments, dating back to 2017. No Call Wednesday, and its more powerful cousin Airplane Mode Wednesday, have been life changing.

The Path to No Call Wednesday

In 2017, I was the only full time Magma Partners team member and things started to get away from me. I had too many things on my plate, but we didn’t have the budget to hire anyone new until we did the first close on our fund, in January 2018.

I found myself taking walks to my favorite cafes in Bogota, Medellin, Mexico City, Guadalajara or Santiago every Saturday morning and spending 4-6 hours catching up on writing, emails and the big projects that I never had the brainspace to do during the week. These 4-6 hours were my most productive of the week.

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Gonzalo Galindo, Cemex Ventures: Bringing Innovation and Strategic Investments to the Construction Industry, Ep 113

You can now find the full show notes of the Crossing Borders podcast on LatamList.com’s new podcast section. I’ll still post the audio of the podcast on my blog and I’m planning to start writing more again on my blog, like I used to.

Subscribe to the LatamList Weekly newsletter to get updated on the week’s top tech news and stories from the region.

Thanks for listening to Crossing Borders all these years! If you have any feedback or questions, please feel free to reach out here, or contact me on social media.

Outline of this episode:

  • [1:32] – About Cemex Ventures
  • [3:30] – Gonzalo’s tech trajectory
  • [5:10] – From tradition to disruption
  • [7:00] – Advice for working with corporations
  • [9:45] – Lessons learned from working with startups
  • [11:26] – Cemex Ventures vision
  • [16:05] – The importance of investing
  • [17:31] – Cemex Ventures investments
  • [19:48] – On stages and check sizes
  • [21:01] – Next trends in construction
  • [23:11] – Advice to Gonzalo’s younger self
  • [24:40] – What’s next for Cemex Ventures?

Show notes on Latamlist.com.

Pedro Góes, InEvent: Modernizing the Events Industry in Latam & the US, Ep 112

You can now find the full show notes of the Crossing Borders podcast on LatamList.com’s new podcast section. I’ll still post the audio of the podcast on my blog and I’m planning to start writing more again on my blog, like I used to.

Subscribe to the LatamList Weekly newsletter to get updated on the week’s top tech news and stories from the region.

Thanks for listening to Crossing Borders all these years! If you have any feedback or questions, please feel free to reach out here, or contact me on social media.

Outline of this episode:

  • [1:47] – About InEvent
  • [3:27] – Growing up in Salvador, Brazil
  • [3:58] – Becoming an entrepreneur
  • [5:28] – Lessons learned from previous businesses
  • [7:11] – Why InEvent?
  • [8:32] – Reaction of friends & family
  • [9:26] – São Carlos’ ecosystem
  • [11:33] – InEvent’s inflection point
  • [13:50] – Setting up the business
  • [15:05] – Deciding to bootstrap
  • [16:46] – Fundraising in the US
  • [19:36] – Advice to other Latam SaaS companies
  • [22:17] – Pre and post-COVID-19
  • [24:12] – Managing a team remotely
  • [25:40] – Advice to younger self
  • [26:58] – Books, blogs, & podcast recommendations
  • [28:08] – What’s next for InEvent?

Show notes on Latamlist.com.