Gustavo Guida, Alloy Card: Starting Companies in Brazil since 2000, Ep 118

You can now find the full show notes of the Crossing Borders podcast on’s new podcast section. I’ll still post the audio of the podcast on my blog and I’m planning to start writing more again on my blog, like I used to.

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Outline of this episode:

  • [1:55] – About Alloy Card
  • [2:49] – Becoming an entrepreneur
  • [3:57] – Brazil’s tech bubble
  • [6:20] – Why price comparison?
  • [7:28] – Crashing and bouncing back
  • [10:17] – Merging with Buscapé
  • [15:21] – After first exit
  • [19:24] – Inspiration for Alloy and first steps
  • [23:44] – Books, blogs, & podcast recommendations
  • [25:25] – Advice to Gustavo’s younger self
  • [27:11] – What’s next for Alloy?

Show notes on