Tag: forward technology conference

2013 Forward Technology Festival Starts Tomorrow!

forward techThe 4th annual Forward Technology Festival starts tomorrow in Madison, Wisconsin and runs until August 24th. This year’s version of the Festival has a record 19 events over 10 days and it’s likely that over 5000 people will attend. Although the August 21st’ Forward Technology Conference sold out today, there are still a multitude of ways you can participate in the festival.

The Festival’s  goal is to bring Madison’s technology community together to put on events for a statewide and regional audience and gives people from the community a chance to learn about Wisconsin’s tech community and connect with people from around the state.  There are events for entrepreneurs, investors, technologists, programmers, scientists, makers and anyone who’s interested in the world of tech in Wisconsin. Whether you’re already in the industry or are interested in learning more, I’m confident you’ll enjoy many of the events.

The Festival kicks off tomorrow with the Capital Entrepreneurs Open Social, a chance to hang out with some of Madison’s top entrepreneurs, and the High Tech Happy Hour Pecha Kucha presentations about lessons learned through entrepreneurship. I’ll be speaking about my startup story at the hthh event.

Thursday brings the Badger Startup Summit, an event that invites Wisconsin native and UW alumni entrepreneurs to come back to Madison to connect and share experiences. I’ll also be sharing my experiences about doing business in Madison and Chile, along with a stellar group of Badgers.

I’m also especially excited about the Wisconsin Startup Showcase, Rep. Ron Kind’s panel on Entrepreneurship, the Sector67 Mixer and High Tech Happy Hour. It’s amazing to see how far the Forward Technology Festival has grown since year one in 2010 and I can’t wait for it to kick off tomorrow! Be sure to check out the Forward Tech Festival website to find some events you’re interested in.

Special thanks to Matt Younkle, Bryan Chan , Marc Brakken and Rachel Whitmore for doing the lion’s share of the organizational work!

Forward Technology Festival 2011

I’m excited to be working with Matt Younkle and Bryan Chan again this year to help put on Forward Technology Festival for the second year in a row.  Last year was a huge success, and I’m really excited for this years version, which runs from August 18th-27th.  The Forward Technology Festival is a ten day long series of events that showcases Madison’s entrepreneurship and creative community.  It starts with the 10th anniversary of High Tech Happy Hour and includes Madison Ruby Conference, Barcamp, a Capital Entrepreneurs meeting, an open networking event at Sector67, business pitches from Spreenkler Talent Labs seed accelerator participants and is headlined by the 2nd annual Forward Technology Conference (register here).

I’m most excited for the Forward Technology Conference, which is slated for August 26th at the Memorial Union.  Last year’s inaugural conference had more than 125 attendees and Fred Foster’s keynote was the highlight of the festival and I can’t wait for the 2011 version.  We’ll kick off the day with breakfast at 9am, followed by Madison Failcon, a session dedicated to lessons that founders learned when their businesses did not actually succeed.  I love this session, especially since I see the fear of failure as one of the biggest obstacles to Madison’s success as an entrepreneurial center.

Next, three successful Madison entrepreneurs will share their experiences starting and running a startup in Madison.  Justin Beck will talk about how he started and grew PerBlue and the lessons he learned doing it.  Greg Tracy of Asthmapolis will share his story as well.  I love hearing founders tell their stories, so it should be a great session.  After a lunch break, five up and coming Madison startups will share what they’ve been up to and ask the community for feedback and ideas on how to improve their business.  Last year’s pitch your biz participant Heidi Allstop of Student Spill ended up in Techstars and has since been featured in hundreds of publications, so this is your chance to hear about up and coming businesses before they make it big.

In the afternoon, Silicon Valley expert Brant Cooper will talk about customer development and the lean startup method and how startups can use it get started more quickly, while spending less money.  The customer development method is one of the hottest topics in the startup world right now and Madison hasn’t seen any of the top experts until now, so Cooper’s session is a can’t miss.

Laurie Benson will give our FTC 2011 keynote address, during which she’ll tell her story about how she started technology services business Inacom and grew it to one of the largest companies in her industry, leading to its acquisition.  Laurie has been extremely active in mentoring young founders and served on my MERLIN Mentor team with Entrustet (she’s awesome!).  She’s got a great story and I can’t wait to hear here tell it at the conference.  After the keynote, we’ll have a reception above the Union Terrace with snacks and drinks.

I’m really looking forward to the entire week of events and it’s been great to see Madison’s tech community come together to make the Festival a success.  If you’d like more information on any of the events, visit the Forward Technology Festival website or the Forward Technology Conference registration page.  While most of the events are free, the conference costs $50, but we have 50% off discounted tickets available until August 1st.  These events really showcase Madison as an up and coming technology and innovation center in the Midwest and I’m excited to be a part of it.

Happy Two Year Anniversary Capital Entrepreneurs

It’s been two years since I started Capital Entrepreneurs, an organization to help Madison entrepreneurs connect. I’ve been blown away by how fast CE has grown and how quickly time has gone by.  On our two year anniversary, here’s the story of how we got to where we are today.

In April 2009, I was a month short of gruduating from UW.  I had just started my second company, Entrustet, with my business partner Jesse Davis.  Many of our friends were taking jobs outside of Madison and the two of us were going to be staying in Madison to startup Entrustet.  We both had been a part of the UW entrepreneur scene and had received support from other students, professors and the university itself, but since we were graduating, we were worried that we would not be able to take advantage of the support system any more.

I realized that most people make new friends after college via their job, but since Jesse and I were the only people in our company, I worried that we’d get isolated.  I knew that there were other founders in town who were graduating who likely felt the same and wanted to do something make us more like coworkers, even though we were all working on separate businesses.

I’d been to most of the startup focused meetups and events around town and thought that there was a niche for a group that was specifically for founders that could compliment the existing networking events like High Tech Happy Hour and Madison Magnet.  I wanted to create a place where founders could get to know each other, hang out and talk freely about their problems, dreams and goals, without having to worry about getting pitched by attorneys, insurance agents, accounts or the press.  I wanted a place where ideas flowed freely and entrepreneurs would feel comfortable both asking for help.  I wanted it to be free and without structure.  I wanted Madison’s entrepreneurs to be a community of friends, not a disparate group of people who just happened to start companies.

At the end of April, I talked to a few of my entrepreneur friends and asked them what they thought.  Everyone loved the idea, so I started to look for a venue that would give us a private space for free, along with some other enticement to get our business.  Our friends at Brocach gave us a space in their upstairs bar, along with a nice food special and we set our first meeting.  I invited all of my friends who met two simple rules.  They were:

  1. The founder or first employee of a Madison business
  2. Were not a service provider like an attorney, accountant, insurance agent

Our first meeting was right before graudation in May 2009.  Around 10 founders showed up.  We introduced ourselves, had beers and talked.  It was great.  We decided to do a second meeting that next month.  I quickly realized that Madison entrepreneurs were doing some amazing things, but that the rest of the community had no idea.  So I started a website.  It’s a simple blog that gets updates whenever a CE company gets press, sends out a press release or the city itself makes news.  It also includes a list of member companies, resources for Madison’s startups, along with info on how to join.

Since May 2009, CE has grown slowly, but surely each month.  The second meeting had 12 founders, the 4th 17.  It just kept growing.  One year later, CE had 34 member companies and 60 registered members.  As we grew, service providers wanted to attend to meet the entrepreneurs.  We decided service providers could sponsor CE and attend ONE meeting per year.  At that meeting, they are not allowed to sell their services, just answer questions and get to know the entrepreneurs.  They also have to pay for our bar tab.

We were lucky enough that Neider and Boucher, Michael Best, Boardman Law Firm, Marquette Golden Angels and Venture Investors agreed to be our first sponsors.  Sponsorship worked out great for CE and the sponsors.  It was a great way for entrepreneurs to get to know service providers and for the service providers to get to know us.  It was also a great way to attract new, high growth clients.

CE continued to grow, but I was a little worried when Jesse and I got selected for the Startup Chile programForrest Woolworth stepped up and ran CE while I was gone and did an amazing job.  Over the last year and especially in the last six months, CE has started to take off.  We now have over 75 member companies and 120 people on the email list.  We’ve been featured in Techcrunch, Read Write Web, Madison Magazine and tons of other publications.

Member companies have been featured in the NY Times, The Economist, Financial Times, Wall Street Journal, Techcrunch, Mashabale, Forbes, BBC and hundreds of other influential blogs, newspapers and magazines.  CE companies have created over 300 full and part time jobs during one of the worst economies in recent history.  We’ve raise over $15m in funding.  Spinback, founded by CE alumni Andrew Ferenci and Corey Capasso, was acquired.  Spill, founded by CE alum Heidi Allstop was selected for Techstars.  My company, Entrustet, was selected for Startup Chile.  CE members have been instrumental in helping start the Forward Technology Conference, Build Madison and other entrepreneurship initiatives in Madison.

Madison’s startup scene has grown significantly in the past few years and I’m excited and proud that CE has been a part of it.  I can’t wait to see what the Madison startup scene looks like in another year!  I’d like to thank everyone who’s helped make Capital Entrepreneurs what it is today.  It would never have been a success without all of your help!

Forward Technology Conference 2010

On the flight back from Austin after SXSW last March, I was taking with Jesse about how much fun it would be to have something like it in Madison.  We thought it would be cool to try to set something up for the summer.  When I got back, I pitched the idea to my friend Matt Younkle, who really liked the idea.  In May, over some beers, we decided to try to make a go of it.  As the summer rolled along, Matt, Bryan Chan and I continued to plan Madison’s tech conference.

The Forward Technology Conference took place at the Memorial Union on the UW campus on Friday and was a huge success.  Over 120 Madison entrepreneurs, techies, investors and other tech savvy Madisonians attended the inaugural FTC2010 to hear from some of the most interesting people in the Madison technology scene.

FTC2010 was only a small part of the 10 day long Forward Technology Festival, which was sort of a “taste of Madison” but for all of the tech and entrepreneur focused groups in town.  The Forward Technology Festival was the brainchild of Preston Austin, who had the foresight to try to bring all of the different tech groups in town together in a week long celebration.  FTF2010 included High Tech Happy Hour, Capital Entrepreneurs, Sector67, BarCamp and other tech focused events.

FTC Highlights

The Forward Technology Conference kicked off with a panel called Entrepreneur 101, which featured four successful Madison entrepreneurs: Greg Tracy (Sharendipity), Dan Voell (GoBuzz), Chad Sorenson (Flamedisk) and Roy Elkins (Broadjam) and was moderated by Bryan Chan (Supranet).  The panelists talked about their successes and lessons they’ve learned over their careers in the startup game.  All of the entrepreneurs talked about staying focused as one of they keys to their success.

Next up was All About LLCs featuring attorney Joseph Boucher of Neider and Boucher and Kevin Kelbel an accountant from Smith & Gesteland LLP moderated by Matt Younkle (Y-Innovation).  Boucher and Kelbel talked about the different types of business entities and shared stories about why different companies should choose LLCs, S or C corps.

After a quick lunch break, we did an hour of breakout sessions with topics proposed from the attendees.  We ended up with a wide range of topics and settled on four.  First was how to run an intern program led by Jesse Davis of Entrustet.  The second group was about what a shared hackerspace in Madison should look like, led by Chris Meyer of Sector67.  Another session was about biomimicry, with the last session focusing on the future of the web and HTML5 (hosted by Momenta’s Dan Gordon).

The final panel of the day was all about design, branding and identity.  It featured John Besmer (Planet Propaganda), Wesley Grubbs (Pitch Interactive), Andy Wallman (Knupp & Watson & Wallman), Gage Mitchell (Gage Mitchell Design) and was moderated by Dan Merfeld, (TheoryThree Interactive).  This was one of the more fun panels of the day and featured spirited discussion on the pros and cons of large and small design shops.  The panelists stressed that brands need consistent messaging across all platforms or their marketing won’t work.  My favorite quote of the day came from Besmer “If you’re thinking about your marketing when its time to do marketing, its way too late.”

We rolled on into my favorite part of the day: Pitch Your Biz.  5 startups had 5 minutes each to present their ideas to the crowd and then the crowd had 5 minutes to provide feedback, ideas and ways to improve the business.  Biz Pitchers included Heidi Allstop (Student Spill), Derek Swoboda (Golf Links Cafe), Joseph Beck (Loacsys), Justin Beck (PerBlue) and Mudit Tyagi (Open ADC).

I love this format because it keeps the participants and the audience on their toes.  The audience can’t fall asleep, since the pitches come fast and furious and there’s a new one every five minutes.  All of the startups did a great job, as did the audience.  My personal favorites were Student Spill, which I think has the potential to be a game changer by bringing support groups online, but with a tweak and PerBlue.  Justin Beck from PerBlue is always an entertaining speaker because he is right to the point, provides compelling stats and doesn’t mince words.  All five startups did a great job and Laurie Benson (Innacom) was a phenomenal MC.

Fred Foster of Electronic Theater Controls was the keynote speaker and told the story of how he founded ETC while he was still in school at UW.  He told war story after war story about his battles growing the company into what it is today: $200m in revenue and 700+ employees.  Foster had the audience laughing every few minutes and I could have listened to him tell stories for as long as he wanted to talk.  I thought it was awesome that when he started the company, he wanted to sell theater controls to The Met and 20 years later, he actually did it.  Talk about perseverance!

After the keynote, we put on a reception above the union terrace, right on the lake.  The weather was perfect and I enjoyed talking with all of the attendees and learning about their current projects.

I really enjoyed FTC2010 and am hoping to make it an annual event.  I know that with a full year to prepare, we can do an even better job and get more people in town to attend.  Madison is turning into a startup hub in the Midwest.  TechCrunch noticedForbes noticed and the local media is starting to take note.  The Forward Tech Conference is another step in the right direction and one that I hope continues to put Madison on the map!

Did you attend FTC2010?  What was your favorite part of the festival? Do you have any suggestions or feedback?