You can now find the full show notes of the Crossing Borders podcast on LatamList.com’s new podcast section. I’ll still post the audio of the podcast on my blog and I’m planning to start writing more again on my blog, like I used to.
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Outline of this episode:
- [1:35] – Building Rappi in Ecuador
- [2:26] – YaEsta in 2017
- [5:18] – Winding down the company
- [23:18] – What would you have done differently?
- [28:05] – Advice to other founders going through tough times
- [33:02] – Knowing when to shut down
Show notes on Latamlist.com.
YaEsta was one of the first sites to pioneer the Ecuadorian e-commerce market in 2012. When Alejandro Freund returned to his native Ecuador after studying in Argentina, Italy, and the US, he was shocked to see that there was virtually no way to purchase goods online. Freund had grown used to buying many commodities online while abroad from sites like MercadoLibre in Argentina. So, with funding from Kruger Labs, Freund and his co-founder, Martin Jara, decided to help grow the Ecuadorian e-commerce market from scratch and started what would become YaEsta.
If the most significant challenge to e-commerce in Ecuador today is convincing customers to buy online, one can only imagine what YaEsta faced six years ago. Freund and Jara originally built a site similar to Groupon, but eventually moved on to selling home goods, apparel, and appliances at a discount. At the time, YaEsta was called Revolucionatuprecio.com and mostly helped small producers sell their products online and reach a wider audience.
Fast forward to today, YaEsta now has a team of 25 people in Quito and is generating over US$3M in sales each year. Having raised a US$3M Series A round last year, YaEsta is taking on a strong position in the Ecuadorian e-commerce market. If you want to learn more about YaEsta, you can listen to my interview with Alejandro Freund on the Crossing Borders podcast.