What is G?

These commercials have been on during the latest bowl games including tonight’s Tostitos Fiesta Bowl (or Chip Bowl for those so inclined).

I assume they are for Gatorade, but many people have been complaining that they do not mention the product at all.  These complaints are the exact point that the ads are going for.  If it just said “Gatorade” at the end, nobody would remember the ad and I wouldn’t be writing this blog post.
I like commercials that make people think, as they are stickier, so this one gets my thumbs up.  The music gets a little annoying after awhile, though.