The term International Business Strategy is typically used to describe U.S. or Western companies looking to maximize profits through offshoring or outsourcing, or extending their sales into foreign markets. But Andres Barreto is doing things in the opposite direction. He’s working to encourage Latin American startups to focus on the U.S. market and scale there, as well as encourage US companies to look to Latin America for the talented engineers and developers they need. But instead of outsourcing, they’re building integral startup teams in Latin America.
Can you imagine what it would be like to be from the US, but trying to build a successful company in Latin America? My guest on this episode did exactly that. Brian Requarth took advantage of his season in life as a young guy who’d just finished college to try his hand in the entrepreneurial world. He’d spent a little time in Latin America so he decided to integrate his experience into his business ideas. The result many years later is VivaReal, an online portal for real estate in Brazil, one of the largest Latin American markets. On this episode […]
Colombia has come a long way as a country and as a place to do business. The sensationalized version of Colombia that Narcos depicts is no longer accurate, though the reputation lives on. Colombia’s history is long and complicated, filled with violent groups trying to control the country’s lucrative drug trade. But there’s so much more to Colombia than just drugs. 2017’s historic peace agreement between the Colombian government and the FARC, the largest guerrilla group, is a potential inflection point in Colombia’s history. And if I had to bet on a single Latin American country for the next 10-15 years, […]
Welcome to Crossing Borders with Nathan Lustig, where I interview entrepreneurs doing startups across borders and the people who support them, with a focus on companies that have some relationship to Latin America. If you’re new to the podcast, be sure to check out Episode 2 with Adrian Fisher, founder of PropertySimple, who went from selling hotdogs to raising $3m and Episode 5, with Devin Baptiste, cofounder of GroupRaise one of the most diverse startups in the world. My guest today is Nora Leary cofounder and Head of Marketing and Business Development at Launchway Media, a marketing agency that works with […]