Category: Latin America Startups and Investing

How IoT is Solving Everyday Challenges in Latin America

The Internet of Things (IoT) is a buzzword that many people throw around but not everyone understands. While it sounds obscure, the concept is simple; IoT is communication between physical objects that connect via the Internet.   These products are implanted using sensors, monitors, and other devices that allow them to communicate with other connected devices. For example, if a machine in a factory could automatically send an alert to the supervisor’s smartphone when a gear is starting to wear down, that communication would happen through IoT. It’s easy to imagine hundreds of applications of IoT technology that could simplify or […]

Sofía Yagüe, Next Legal: A Lawyer’s View on the Latin American Startup Ecosystem, Ep 71

Sofía Yagüe never imagined she would end up as an expert in Latin American startups and venture capital, and be splitting her time between New York and Miami. Originally from Spain, she completed her Business and Law studies in Madrid, moving to New York to do her Master’s degree at NYU, and passed the NY Bar becoming a dual licensed Spanish and New York lawyer. An offer at a top law firm led her to Miami, where she recently started her own boutique law firm Next Legal, which specializes in venture capital in Latin America and Spain an the US. […]

Fixing Latin America’s Broken Lending Industry

Credit in Latin America is notoriously hard to access. Just a few years ago, credit card rates in Brazil hit 450%, which has gone down to a still astounding 250% per year. In Chile, I’ve seen credit cards that charge 60-100% yearly interest. And that’s if you can even get a card in the first place. Yet people still use these predatory systems. Why? There are rarely any other options. In the US, access to loans depends mainly on a single number: your FICO score. Your credit score is an aggregate of your spending and borrowing history, so it gives […]

Introducing Magma Media: Magma Partners In-House Media Agency

Today we announced Magma Media, our next step forward to continue to support Magma portfolio companies and hopefully the ecosystem at large. We were inspired by the Andreessen Horowitz model of providing top class services to portfolio companies. We’re starting with media because these strategies do work and are low risk/high reward for startups. Even an extremely lean, revenue focused business will benefit from basic content marketing and a social media strategy.  Rightly or wrongly, first impressions make a difference. We currently offer: Growth strategies: landing pages, analytics, ads Content marketing in English, Spanish, Portuguese and Chinese PR in English, Spanish, Portuguese and […]