It’s finally time. I’d like to introduce you to my new startup, Entrustet.com.
The Entrustet informational site is live and ready for the world. I’ve been working on Entrustet.com for the past 14 months with my friend and co-founder Jesse Davis and have loved every minute. Entrustet is a secure, organizational tool that brings together people like you, estate planning lawyers and the companies that provide online accounts and memberships. Entrustet allows users to maintain a secure portfolio of online assets, nominate heirs and manage asset distribution and deletion after their passing. Entrustet’s wide range of services allow you to organize and decide what happens to your digital assets, before your loved ones or your executor are faced with the unknowns and complexities of protecting your online legacy.
For example, you could use Entrustet to create a list of all of your important digital assets like your domain names, digital photos and online accounts and tell your heirs what you would like done with them when you die. I know I want my digital photos to be preserved so that my heirs can have access to them once I’m gone.
My partner Jesse Davis came up with the idea while he was reading Thomas Friedman’s book The World Is Flat and we partnered up a few months later. You can read more about how Jesse came up with the idea on our company blog, here. We have been working full time ever since and are excited to share what we have been doing with the world. It’s been an amazing experience so far and we are excited to continue working to make Entrustet a success. I’ve learned so much, met some great people and throughly enjoyed myself over the past 14 months. I’m confident that it will continue! Jesse and I would like to thank our Merlin Mentor team, our lawyers at Neider and Boucher, family and friends and everyone else who has helped us to get where we are today.