In honor of the seventh edition of the IDB’s WeXchange annual event taking place in Asunción, Paraguay next week, this episode highlights the stories of seven women from both sides of the investment table featured in past Crossing Borders episodes. These high performers share their experiences of what it’s like being a woman in technology in Latin America.
This episode starts off with a55’s Jackie Hyland talking about how gender balanced teams improve the long-term health of a business, and Lab4U’s Komal Dadlani talking about her experience as a female founder in science.
Missing appointments at a beauty salon can add unnecessary frustration to a person’s daily routine. On the other hand, low paid beauty workers may work a full day and not take a single peso home at the end of a long day away from their families.
La Manicurista, a Colombian app that provides on demand beauty services, was born to solve these problems. Two years ago, Alejandria Tenorio, Colombian co-founder of La Manicurista, started the project during her MBA at Tulane University with her business partner, María Isabel Mostesdeoca. Since then, La Manicurista has expanded from its headquarters in Cali, into Bogota and Medellin, and has raised $300,000. This year, La Manicurista is looking to add two more Colombian cities to that list, Barranquilla and Cartagena, and raise a second round of $750,000.
In contrast with the United States, where beauty services are considered a luxury, in Colombia and Latin America, these are considered necessities, even being included in Colombia’s official inflation rate tracker. La Manicurista gives its users access to hairdressing, make-up, massage, waxing, and nail services from the comfort of their home or office in less than 45 minutes.
In this episode, I sat down with Alejandra to talk about how the idea for La Manicurista originated, how she raised money for the business, and how the app improves beauty professionals’ lives. We also learn about Cali’s ecosystem, and finally Alejandra gives some advice on how to pick investors.