Tag: brasil ecommerce

E-Commerce in Brazil: Latin America’s E-Commerce Powerhouse

Brazil is already a global player in the e-commerce industry. It is the only Latin American country to crack the top ten retail e-commerce markets in the world. Despite Brazil’s recent economic slowdown, e-commerce grew by 11.5% in 2017 and is predicted to chart 10% growth in 2018. While these statistics show a significant drop from the 28% growth Brazil’s e-commerce market experienced in 2013, it is safe to say that Latin America’s e-commerce powerhouse will continue to dominate the region for the foreseeable future.

Brazil’s size has been a double-edged sword for its e-commerce industry. On the one hand, with approximately 140 million Internet users in a country of 211 million people, Brazil presents an enormous market for e-commerce. On the other hand, much like Argentina, Brazil struggles with complex land shipping logistics and high sales taxes, which slows down the growth of this industry.

Nonetheless, the mood was optimistic at the 6th annual “E-Commerce Brazil” conference in 2017, with retailers viewing Brazil as an opportunity rather than a challenge. Up to 52% of Brazilian shoppers already research products online before purchasing, and that number is growing. (more…)