Despite Brazil’s amazing abundance in raw materials for food, Victor Santos was finding that many delivery options in large cities like Sao Paulo offered mostly highly processed foods. Liv Up is a direct-to-consumer startup that uses local Brazilian ingredients to produce high-quality and healthy frozen meals that get delivered right to customers’ doors.
Founded in March 2016 in Sao Paulo, Liv Up’s product portfolio is continuously evolving. With over 80 different SKUs to offer, from snacks to spreads, Liv Up’s team is constantly tweaking and improving their products based on customer feedback.
I sat down with Liv Up’s founder, Victor Santos, to talk about his decision to leave the finance world to start a food e-commerce, as well as how he raised $10M from some of the top venture capital firms in Latin America, including Kaszek Ventures. We also cover why investors should be looking into the Brazilian market, touching on both the opportunities and challenges the market has to offer.
Originally from a small town outside of São Paulo, João de Paula cofounded the first Latin American startup to participate in YCombinator back in 2013. Fueled by an obsession with making an impact, he unknowingly embraced the entrepreneurial spirit from an early age. He created different projects while growing up and then later taught himself to code to start his business, which he cofounded with his friend Roberto Riccio, a former professional poker player.
After his 7-year odyssey with the online platform, which was a local reviews platform for LatAm, João and his partner decided to close the company. João took a six-month break before deciding to return to the startup ecosystem by joining Origin, a financial wellness platform that helps people tackle savings, retirement and insurance.
In this episode I sit down with João to talk about Glio’s early days, raising money, applying four times to YCombinator and finally getting in. Joao also offers advice to entrepreneurs applying for YCombinator , how to prepare for the interview and get the most out of the program. We also cover his return to Brazil, the decision to wind the company down after 7 years of hard work, and his current plans for Origin.
With the recent acquisition of Cornershop, Rappi’s $200M round and Uber Eats continued expansion, Latin America’s last mile delivery market has heated up. In November, Movile’s iFood blew it out of the water by raising another $400M to continue to expand the business. In the past 10 years, over 50% of the region connected to the Internet, creating a booming market for e-commerce and other online businesses. The growth of food delivery startups, especially in Latin America’s biggest markets, has been propelled by this trend. The Brazilian market leader is iFood, with over 6 million users, 1000 employees, and 10,000 independent delivery drivers.
In this episode of Crossing Borders, I sat down with iFood CEO, Carlos Moyses, to talk to him about the delivery market opportunity, iFood’s growth through acquisitions in the early 2010s, building culture across borders, and Carlos’ personal story from finance to startups. Check out this episode to learn why some of the biggest players in Brazil’s startup ecosystem have backed this food delivery business.
If you don’t believe entrepreneurship is a grueling job, just ask Ignacio Guglielmetti. Ignacio says he has never worked harder than he does for his startup Cuida Mi Mascota, and he used to be a management consultant – one of the most demanding jobs out there. His path from consulting to building a pet-sitting startup was far from clear; it took him to the Netherlands, USA, Mexico, Argentina, Puerto Rico, and Brazil. One might say that Ignacio knows a thing or two about doing business across borders.
In this episode of Crossing Borders, I invited Ignacio to discuss his two startups, how he studied in Buenos Aires and Rotterdam, what it was like to merge with a competitor in Latin America, having a startup acquired, the difference between all the accelerators Ignacio has participated in (three, in three different countries!), and how Ignacio became an angel investor. Check out this episode to learn about doing business across Latin America’s biggest economies, including how to do business in Brazil as a Spanish-speaking entrepreneur.