Brazil is already a global player in the e-commerce industry. It is the only Latin American country to crack the top ten retail e-commerce markets in the world. Despite Brazil’s recent economic slowdown, e-commerce grew by 11.5% in 2017 and is predicted to chart 10% growth in 2018. While these statistics show a significant drop from the 28% growth Brazil’s e-commerce market experienced in 2013, it is safe to say that Latin America’s e-commerce powerhouse will continue to dominate the region for the foreseeable future.
Brazil’s size has been a double-edged sword for its e-commerce industry. On the one hand, with approximately 140 million Internet users in a country of 211 million people, Brazil presents an enormous market for e-commerce. On the other hand, much like Argentina, Brazil struggles with complex land shipping logistics and high sales taxes, which slows down the growth of this industry.
Nonetheless, the mood was optimistic at the 6th annual “E-Commerce Brazil” conference in 2017, with retailers viewing Brazil as an opportunity rather than a challenge. Up to 52% of Brazilian shoppers already research products online before purchasing, and that number is growing. (more…)
This post is the fifth in a series about Latin American venture capital ecosystems. Read Chile, Colombia, Mexico and Peru.
I recently wrote about the growing business opportunities in Brazil, the fifth largest country in the world and home to one of the most tech-savvy populations in Latin America. Despite the recent political turbulence and recession, Brazilian startups are still attracting plenty of attention from investors. New government initiatives and a growing interest from foreign investors are building momentum for Brazil’s entrepreneurial ecosystem.
If you’re an investor or seeking funding opportunities for your venture, below is a brief overview of the venture capital ecosystem in Brazil.
Anjos do Brasil – Anjos do Brasil is a nonprofit founded in 2011 to help further the development of angel investment in Brazil. The organization has over 16 affiliated groups and 350 members across the entire country.
Startup Angels – Startup Angels is an international network that inspires and enables angel investors worldwide, with an office in São Paulo, Brazil’s financial capital. (more…)
Digital security is a problem globally, not just in the more highly developed countries of the world. My guest today is Marco DeMello, a startup founder from Brazil who has built one of the most successful mobile app security companies in the world. His story is incredible, from his experience at Microsoft to startup founder, and you can hear his entire Journey on this episode.
Marco’s company, Psafe has produced one of the top 5 apps in Brazil and continues to pave the way when it comes to digital security. In this conversation, the two of us chat about digital security in general, Marco gives his advice for Latin American founders launching in the U.S., tells why U.S. based VCs should take a closer look at Latin America, and shares what he learned reporting to Bill Gates during his time at Microsoft.
Brazil is the fifth largest country by area in the world and the second most populous in the Americas behind the United States, boasting a population of more than 200 million people. This population is largely middle class and based in urban environments, which creates a consistent demand for new goods and services, despite Brazil’s roller coaster economy, high regulations, seemingly endless political scandals, high taxes, and notoriously difficult business climate.
As one of the most challenging places to do business in the world, operating a business in Brazil is no easy feat. But for companies that do take the leap, capturing a piece of this incredibly large and tech-savvy consumer base can be the ultimate prize for anyone doing business in Latin America. There are many opportunities for entrepreneurs and investors to generate Silicon Valley style returns for those who enjoy take risks and are willing to slog through Brazil’s ecosystem.
Here’s an overview of the current opportunities and challenges of doing business in Brazil today. (more…)