Brian York, Liftit: How Entrepreneurship Paved a Path Back to Colombia, Ep 67

Brian York left Colombia when he was two weeks old, adopted by a US family and didn’t come back until 2009. Although he grew up south of Boston, Brian never forgot his Colombian heritage and always planned to travel back to try to meet his biological family. Most people would probably go on vacation to Colombia to accomplish that mission, but not Brian. Instead, he started several businesses in his birth country (including current venture, Liftit), raised millions of dollars, and began supporting and angel investing in Colombian startups. Brian is now tackling one of Latin America’s most pressing challenges, logistics, and is already operating in almost every major city in the region.

Brian has watched the Colombian ecosystem evolve over the past decade and is long on the future of the region. In this episode of Crossing Borders (recorded in Liftit’s Bogota offices), I sat down with Brian to discuss learning from failure, transitioning from the corporate world to startups, starting a business in Latin America, and the Mexican and Colombian investment ecosystems. Check out the rest of this episode to hear from an entrepreneur who exemplifies doing business across borders.

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