I’ve been using going on offense vs. being on defense as an heuristic to see if I’m working on the right things each day. Am I on offense or on defense? How much time am I spending on defense each day?
Offense is when I’m setting the agenda for my day, trying to grow my business. Whether I’m doing research, taking time to think and create a plan then executing it, in the street selling, banging the phones cold calling for leads or creating content/landing pages for my business. It’s the way I grow my business. (more…)