Tag: offense vs defense

Offense vs Defense

I’ve been using going on offense vs. being on defense as an heuristic to see if I’m working on the right things each day. Am I on offense or on defense? How much time am I spending on defense each day?

I can’t take credit for this heuristic, as I took it from multiple Tim Ferriss podcast guests like Chris Sacca, Naval Ravikant and Derek Sivers. (If you’re not listening to it, highly recommended!).

Offense is when I’m setting the agenda for my day, trying to grow my business. Whether I’m doing research, taking time to think and create a plan then executing it, in the street selling, banging the phones cold calling for leads or creating content/landing pages for my business. It’s the way I grow my business. (more…)