I’ve been involved in the startup community in Madison for about 6 years now, but had a hard time fitting into the networking scene, especially as a college student who was also running a business. Most of the entrepreneurship and networking events in Madison were either overrun by service providers trying to sell you something, cost too much for what they provided or were at bad times or locations. The signal vs. noise ratio at most of these events was pretty poor. At some of the other events, I’d be the youngest person by 3o years.
There really wasn’t a good, free, entrepreneurship organization that was limited to founders. To fill the gap, I founded Capital Entrepreneurs, an invite only meet up for founders of startups. We meet up once per month at a bar in Madison, grab drinks and talk about our businesses, ideas and how we’re moving forward.
Here’s some Capital Entrepreneurs stats from the last year:
Best of all, it’s been something that we all look forward to each month. It’s lonely starting a startup. In the early stages, you might only see one other person (your cofounder) each day for months at a time. Founders groups like CE help create a scene and allow you to commiserate with others in your situation. You also get “coworkers” and if you’re lucky like we are in Madison, most of the startups will be located close together to facilitate lunches and happy hours.
The awesome thing is that it’s been really easy to get Capital Entrepreneurs started and it’s been incredibly successful, moreseo than I ever envisioned back in May 2009. If your city doesn’t have a good founders group, I’m here to give you the steps to take to replicate the success that we’ve had with Capital Entrepreneurs.
Your startup group should have the following characteristics:
- Exclusive to Founders – No attorneys, accountants, people searching for jobs, consultants etc. These are all nice people, but do not belong in an entrepreneurship group.
- Private Email List – People like to keep their emails private. Use BCC to send out invites
- Open to new members – You’ll never grow if you exclude startups
- Free – Do not charge admission
- Website – Create a website and post updates
- 1-2 people should control it – If there’s more, it gets too complex
- Sponsors – After you’ve been going for awhile, you’ll find that attorneys, accountants and others will want to be invited. We started offering sponsorships where service providers can attend one meeting per year as long as they do not try to sell their services.
Survey the existing startup groups in your city and try them all out. There are 6-7 entrepreneur and young professional groups here in Madison. All are valuable, but none provided exactly what we wanted to do with Capital Entrepreneurs
Reach out to your network. I emailed all of the founders that I had gotten to know, about 15 of them, and asked if they were interested in a meet up specifically for founders. I got a good response and moved forward.
Set up a wordpress site. I bought the Capital Entrepreneurs domain name and installed wordpress. I created a members page that includes everyone’s logos and a 2 sentence description of their business. The home page is a feed of press that our member companies gets and we have a contact form so that new businesses, press and other can get in contact with us. We later added a resources page that lists some service provider sponsors to advertise to our members, along with a list of helpful articles and resources that came from Entrepreneur 101.
Find a location. We’ve been fortunate that we’ve had a regular meeting location. The great guys at Brocach let us have a private room upstairs, give us free appetizers and run us a tab for drinks. I called 5-6 bars in town to find the one with the best deal and you can too. Try to find a place that will not charge you fees.
Pick dates and time that people will be able to come to. We’ve picked Wednesdays or Thursdays from 7-9pm, as we are a somewhat younger crowd and most of the people walk to the events. Pick a time that works for your members and your city.
Send invitation. Shoot emails to all of the people who’ve expressed interest and tell them that they should forward the email on to any other startup founders. Make sure that everyone understands that it is for founders, not service providers like attorneys, accountants or for people searching for jobs.
At the first meeting, make sure to introduce everyone so that everyone is comfortable. Explain that this will be a monthly event and that it is for founders. Keep it casual and then schedule the next monthly meeting at the end of the event.
Overall, you want to create a place where founders can come to meet up, exchange ideas, get to know each other, without the burden of talking with service providers are those handing out resumes. Once you get a group together, make sure to keep emails private and set up a twitter handle and website where you can post updates about group members.
If you follow these steps, you’ll likely be able to replicate what we’ve done in Madison. I think cities of just about any size can benefit from founders groups. Even if the groups are small, they can be fun, easy ways to connect with your fellow entrepreneurs. If you’d like help starting a founders group in your city, please feel free to contact me.
Are there good startup groups in your city? Have you started one? Would you go to one if there was one in your city?