Tag: agtech latam

How IoT is Solving Everyday Challenges in Latin America

The Internet of Things (IoT) is a buzzword that many people throw around but not everyone understands. While it sounds obscure, the concept is simple; IoT is communication between physical objects that connect via the Internet.  

These products are implanted using sensors, monitors, and other devices that allow them to communicate with other connected devices. For example, if a machine in a factory could automatically send an alert to the supervisor’s smartphone when a gear is starting to wear down, that communication would happen through IoT.

It’s easy to imagine hundreds of applications of IoT technology that could simplify or solve everyday challenges. In Latin America, where millions of people still struggle with safety (especially in big cities), access to clean water, or adequate healthcare, the Internet of Things has the potential to provide innovative solutions to these problems.

The field is still in its infancy in Latin America. Since IoT has applications across almost every industry, efforts to join forces or create collaborative solutions have been few and far between. However, the newness of this industry, as well as the rapidly-increasing connectedness of the Latin American population, opens many opportunities for IoT solutions to take hold in the region over the next decade.


Ep 47 Paulo Duarte: Broterra, a Paraguayan Superfoods Company

Paraguay is often overshadowed by neighbors Brazil and Argentina in conversations about the Latin American startup ecosystem. Despite being one of the world’s largest hydroelectric energy producers, Paraguay has yet to emerge on the global or regional stage as a tech hub. However, Paulo Duarte, founder of Broterra, a Paraguayan superfood company that provides wages for more than 2500 families and has ambitions of selling on the US market, says that Paraguay has the potential to develop as a startup hub, especially in the food and agtech sectors.

I sat down with Paulo for this episode of Crossing Borders, my first with an entrepreneur from Paraguay, to talk about launching and scaling a startup in Paraguay, the challenges and opportunities of doing business in his home country, and why Paulo is confident that Paraguay will eventually rise as a regional hub.