Welcome to Crossing Borders with Nathan Lustig, where I interview entrepreneurs doing startups across borders and the people who support them, with a focus on companies that have some relationship to Latin America.
If you’re new to the podcast, be sure to check out Episode 2 with Adrian Fisher, founder of PropertySimple, who went from selling hotdogs to raising $3m and Episode 5, with Devin Baptiste, cofounder of GroupRaise one of the most diverse startups in the world.
My guest today is Nora Leary cofounder and Head of Marketing and Business Development at Launchway Media, a marketing agency that works with global startups launching in the US.
Nora and I talk about her journey from the US to Africa to Latin America, to leaving a job in Latam to starting her own business. Nora lived in Buenos Aires and started her business there with two other female cofounders, and then moved to Medellin to continue to expand the business
We cover cultural difference between doing business in the US and Latin America, what it’s like being a woman in tech in Latin America, practical tips for getting PR in the US, getting into a US accelerator from Latin America, and tools and tricks you need to be successful launching in the US market. And also emojis.
I’ve been working with Nora and her team for a few months now and it was great to finally get to connect outside of a pure business context. I hope you enjoy our conversation.
I’ve had a great time talking with Nora and I hope you enjoy her story as much as I do. If you do, please subscribe on iTunes or Stitcher, leave a rating and tell your friends!
If you have questions, think there’s something I should improve or have recommendations for guests you’d like me to interview, please let me know in the comments!