In the US, most people would be surprised to find that WhatsApp is the main platform for Latin Americans to communicate between friends and family, and even more surprised that its one of the main channels for businesses and their clients to communicate. Migue Morkin, an Argentine entrepreneur and founder of Sirena, explains that in Argentina, Mexico, and Brazil 70% of the population actively uses WhatsApp on a daily basis.
However, Migue noticed that companies that used WhatsApp didn’t have a proper tool to interact quickly and easily with their customers. Sirena seeks to solve that problem by helping businesses centralize, distribute, and communicate better and faster with every client.
In this episode, I sit down with Migue to talk about his journey from working for a machine learning startup that was acquired by a global business, to starting a market place in Brazil, and the decision to pivot that led to successfully building Sirena to what it is today. We also cover how Migue thinks about raising money, advice on being a Spanish-speaking entrepreneur in Brazil, and how Latin Americans can start their own global businesses within the region.
Ariel Arrieta knew he wanted to work in tech from the moment he got his first computer, an Atari 800XL, when he was 12 years old– a gift that changed his life. Today, he is cofounder and Managing Partner at NXTP Labs, an Argentine venture capital firm and accelerator that invests in early-stage tech startups.
During the first Internet gold rush in the late 90s, Ariel was just starting his entrepreneurial career. He saw some of his businesses fail and others do really well. After he returned $2M to a friend who had invested $10K in his startup, he knew he wanted to be in startups for life. From there, he cofounded NXTP, which become one of the most active early-stage firms in Latin America, producing success stories like Auth0, their first portfolio unicorn.
In this episode, I sit down with Ariel to talk about the evolution of Latin America’s tech ecosystem, advice for founders, and lessons learned from being an entrepreneur and investor.
If you don’t believe entrepreneurship is a grueling job, just ask Ignacio Guglielmetti. Ignacio says he has never worked harder than he does for his startup Cuida Mi Mascota, and he used to be a management consultant – one of the most demanding jobs out there. His path from consulting to building a pet-sitting startup was far from clear; it took him to the Netherlands, USA, Mexico, Argentina, Puerto Rico, and Brazil. One might say that Ignacio knows a thing or two about doing business across borders.
In this episode of Crossing Borders, I invited Ignacio to discuss his two startups, how he studied in Buenos Aires and Rotterdam, what it was like to merge with a competitor in Latin America, having a startup acquired, the difference between all the accelerators Ignacio has participated in (three, in three different countries!), and how Ignacio became an angel investor. Check out this episode to learn about doing business across Latin America’s biggest economies, including how to do business in Brazil as a Spanish-speaking entrepreneur.
Over the past five years, Amazon has slowly expanded into Latin America, testing the waters in Brazil, Argentina, Chile, and Mexico.
Despite the Seattle-based giant’s explosive success in the United States, Amazon has not yet made inroads as quickly in most of Latin America.
Part of the challenge is that Latin America already has its own e-commerce giant: MercadoLibre.
Founded in 1999 by Hernan Kazah and Marcos Galperin in Buenos Aires, Argentina, MercadoLibre is now the e-commerce site of choice in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Guatemala, Honduras, Peru, Panama, Uruguay, and Venezuela.
In Latin America, 47% of online shoppers buy on MercadoLibre while only 17% use Amazon. In Mexico, where Amazon offers similar services to the US, 38% of online shoppers still use MercadoLibre while just 21% use Amazon.