According to Antonio Nunes, Latin American families spend up to four hours per week in the supermarket. When combined with crippling traffic and safety concerns in many Latin American cities, it becomes clear why delivering groceries in Latin America could be a highly lucrative business. Antonio Nunes noticed that opportunity while living in Bogota and sold everything to go on a mission to deliver Latin America’s groceries in under an hour.
In this episode, I sat down with Portuguese entrepreneur, Antonio Nunes, to talk about why Latin America is growing so quickly, why last mile delivery is a better business in LatAm than in the US or Europe, and what he has learned in his journey doing business across borders.
Colombia is one of Latin America’s biggest economies, yet traditional e-commerce has struggled to take a hold due to complex logistics challenges such as Colombia’s mountainous geography and lack of integration with international markets. Furthermore, many consumers in Colombia are still wary of online retail platforms and until recently, payments systems did not offer any options for the unbanked.
All that began to change when Rappi entered the market. Founded in 2015 as a grocery delivery service, Rappi has gone on to raise millions of dollars from US investors such as Y Combinator and Andreessen Horowitz for its intuitive app that allows users to order just about anything to their doorstep.
Rappi gained millions of users in Colombia and Mexico, as its founders quickly tackled issues like delivery logistics and offline payment systems that had long stumped e-commerce companies in Latin America. Rappi deliveries offer an immediacy that has helped skeptical consumers place their trust in online commerce. Furthermore, their cash-on-delivery payments system democratized mobile and electronic purchasing in Colombia and Mexico, where credit and debit cards remain relatively rare. (more…)
Mexico has all the right ingredients for an e-commerce boom: a young, tech-savvy population, rapidly increasing Internet penetration, and access to the world’s biggest e-commerce retailers, namely Amazon, Walmart, and Alibaba. In fact, Amazon and Alibaba have been vying for territory in Mexico’s e-commerce space for the past three years, betting on explosive growth.
While Mexico accounts for 12.6% of Latin America’s online purchases, only 1.6% of Mexico’s retail spending is conducted online. As Latin America’s second-largest e-commerce market, Mexico is poised for an online retail boom as Internet services reach more and more of the population.
Mexico’s strategic location close to the United States has a lot to do with this market’s growth potential. As one of three partners in the US$1.2 trillion NAFTA trade deal, Mexico is uniquely well-connected to the US and Canada, making international e-commerce much more available to the population.
The Colombian entrepreneurial ecosystem has grown quickly the past few years. While the two most prominent cities, Bogota and Medellin, are often in the spotlight for their startup successes like Rappi or Fitpal, the third and fourth largest cities, Cali and Barranquilla respectively, are edging their way into the ring as well. These two strategically-placed cities – Cali near the Pacific and Barranquilla on the Caribbean Coast – are drawing attention from investors and beginning to develop the infrastructure they need to start to compete alongside Bogota and Medellin.
Looking deeper into the Colombian startup scene, you’ll notice many differences between the cities. Here’s a look at what each has to offer and how they contribute to Colombia’s growing entrepreneurial spirit.
As the political and economic powerhouse that drives the Andean nation, Bogota is also the headquarters for many of Colombia’s fastest growing startups – as well as a significant hub for investment. Two of Colombia’s top three universities are located in Bogota, leading to a highly educated local talent pool for growing companies.
The growth of innovation in Bogota has primarily surged as a result of the Colombian government’s efforts to revitalize the country and the capital through the innovation economy. For example, in 2012, the National Government founded INNPulsa to promote business development in Colombia, with the goal of putting Colombia in the top three most innovative economies of Latin America. (more…)