Nathan Lustig

Eugenio Perea: Building Mexico’s Startup Ecosystem, Ep 70

Eugenio Perea is a Mexican entrepreneur, investor, and company builder, and Magma Partners’ newest Venture Partner.  Based in Mexico City, his career path has crisscrossed the Mexican ecosystem, consistently returning to the idea that businesses can improve society by creating excellent products that directly solve their customers’ problems. This thesis led Eugenio from his first corporate jobs to his first companies, and finally as entrepreneur in residence at VC firm ALLVP, where he learned the ins and outs of startups. Despite initially planning to become a “soldier in the corporate world,” Eugenio has been a key actor in building out Mexico’s ecosystem over the past decade.

I sat down with Eugenio on this episode of Crossing Borders to discuss what he learned while starting his own companies, how entrepreneurship is changing Mexico, and how the local ecosystem has changed over the past decade. We also talk about why international VCs should look at the Mexican market and Eugenio’s hopes for Mexico’s future. Check out the rest of this podcast to hear Eugenio’s story from studying chemical engineering to being a key figure in the Mexican startup ecosystem and joining us as our Magma Partners team member in Mexico.

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Jackie Hyland: How Debt Tools Can Help Latin American Entrepreneurs, Ep 69

Jackie Hyland has spent the better part of a decade living, working and studying in Latin America across multiple different industries, which has given her a unique perspective into ways that technology and finance can help serve the region.

After spending time with non-profits, impact investment, real estate, traditional venture capital and the the head of Latin America for Silicon Valley bank, Jackie is now looking at ways that non traditional financing options can help Latin American entrepreneurs.

We sat down to go over her experience and take a deep dive into debt, venture debt and something as seemingly as simple as opening a bank account in order to deposit your US venture capital check.

Check out this episode to hear Jackie’s story and her wealth of knowledge on finance, venture capital and startups in Latin America.

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Emmanuel Oquendo: How Brainhi Rebounded from Hurricane Maria to Become Puerto Rico’s First YCombinator Company, Ep 68

On September 20th, 2017, Hurricane Maria tore through Puerto Rico, leaving a permanent mark on the Caribbean island and its people. Most budding startups shut down operations for up to a few months as the nation recuperated. One company, BrainHi, doubled down after the hurricane, helping doctors and dentists treat more patients by automating the process of taking appointments through their AI technology.

I sat down with BrainHi co-founder and CEO, Emmanuel Oquendo to share his story of how BrainHi survived the hurricane to become the first Puerto Rican startup to get into YCombinator. I’m lucky to be able to work with Emmanuel and cofounder Israel Figueroa as we invested while they were in Parallel 18, Puerto Rico’s equity free accelerator. We discuss Emmanuel’s childhood in Puerto Rico, his desire to solve big problems from the island, and how to leverage his experience in Puerto Rico while pitching in Silicon Valley. Check out the rest of the episode for Emmanuel’s advice for startups who want to reach YC from Latin America and how he has grown BrainHi from Puerto Rico to the world.

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Introducing Magma Media: Magma Partners In-House Media Agency

Today we announced Magma Media, our next step forward to continue to support Magma portfolio companies and hopefully the ecosystem at large.

We were inspired by the Andreessen Horowitz model of providing top class services to portfolio companies. We’re starting with media because these strategies do work and are low risk/high reward for startups. Even an extremely lean, revenue focused business will benefit from basic content marketing and a social media strategy.  Rightly or wrongly, first impressions make a difference.

We currently offer:

  • Growth strategies: landing pages, analytics, ads
  • Content marketing in English, Spanish, Portuguese and Chinese
  • PR in English, Spanish, Portuguese and Chinese
  • Podcast production
  • Video production
  • Social Media management

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