An Overview of Latin America’s Food Delivery Industry

In the startup world, success always attracts copycats and competitors. As a result of past successes, Latin America’s food delivery industry is one of the most competitive in the world. Brazil’s iFood, a subsidiary of tech giant Movile, became one of the biggest players in the Latin American startup ecosystem, raising US$500M from Naspers and other international investors, in what many consider to be the largest round in Latin American startup history. iFood is growing incredibly quickly, registering 390,000 daily deliveries, a 109% increase from 2017. iFood’s CEO, Carlos Moyses, recently appeared on my Crossing Borders podcast to talk about the growth of Brazil’s biggest delivery company.

Rewinding back to the early 2010s, food delivery in Latin America had its first peak long before the region truly went digital. Latin America’s food delivery hit the news because Delivery Hero, a German food delivery conglomerate, secured international reach through a spate of acquisitions in the region.

In many ways, these deals spurred the next generation of entrepreneurs in the food delivery space and created many of the most popular apps Latin Americans use today.

Food delivery fits into a trend that is shifting Latin American shopping patterns online. When PedidosYa was founded in 2009 in Uruguay by Alvaro Garcia, Ariel Burschtin, and Ruben Sosenke, just 27% of Latin America’s population had Internet access.

Today, 66% of Latin Americans have Internet access, and in Argentina, Chile, Brazil, Ecuador, Paraguay, and Uruguay, more than 70% of people are Internet users.

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Carlos Moyses: How iFood Delivers 11M Monthly Orders & Is Just Getting Started Ep 61

With the recent acquisition of Cornershop, Rappi’s $200M round and Uber Eats continued expansion, Latin America’s last mile delivery market has heated up. In November, Movile’s iFood blew it out of the water by raising another $400M to continue to expand the business. In the past 10 years, over 50% of the region connected to the Internet, creating a booming market for e-commerce and other online businesses. The growth of food delivery startups, especially in Latin America’s biggest markets, has been propelled by this trend. The Brazilian market leader is iFood, with over 6 million users, 1000 employees, and 10,000 independent delivery drivers.

In this episode of Crossing Borders, I sat down with iFood CEO, Carlos Moyses, to talk to him about the delivery market opportunity, iFood’s growth through acquisitions in the early 2010s, building culture across borders, and Carlos’ personal story from finance to startups. Check out this episode to learn why some of the biggest players in Brazil’s startup ecosystem have backed this food delivery business.

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